In this project, the franchise recently completed a demographic study and segmentations on the type of gym goers to the club. In the marketing backdrop was a look and feel that was heavily Americanised – since the artworks were derived from the U.S. up until this point. Therefore, this coordinated photoshoot was pivotal to successfully showcasing the new creative direction as well as the alignment to the key Australian demographics. The results were then successfully applied to all marketing materials nationally.
ClientAnytime Fitness AustraliaServicesCoordination, Art Direction, Design, DeliverablesYear2015
